I Want My H&M!

H&M in Philadelphia, taken on 5/27/2005
See the rest of my H&M photos here

I'm not much of a "fashion plate," but I do want to dress well and look good. However, I refuse to spend a lot of money on clothes. I've long known that there is a store for people like me, and its name is H&M. I've had the pleasure of shopping at H&M stores in Chicago and New York, and later this year I'll be able to do the same in Los Angeles. Hooray!

Last year the international retailer made its West Coast debut in San Francisco. In January, it announced that it was finally coming to Southern California, with stores at the Beverly Center mall on L.A.'s Westside and on Colorado Boulevard in Pasadena's "Old Town." On Wednesday H&M revealed that it will also open a store in my neighborhood, on Hollywood Boulevard near the Hollywood & Highland complex.

For those unfamiliar with H&M, it's a Swedish outfit that made its way to the United States six years ago. The company operates relatively large stores -- most over 10,000 square feet -- that sell a wide range of apparel for men, women, and children at very low prices. It's kind of like Old Navy, only far more fashionable. I predict that the chain will do very well in Southern California and open several more stores here in the coming years.